5 video ideas to promote training in your company

Your training must be appealing if you want to catch attention: it is nothing less than a seduction operation towards your collaborators.

Your company is part of your collaborators' daily lives.

No need to spend a lot of time looking for answers: a video that sums up the content of the training course will prove its relevance. Your employees will quickly understand why it is so valuable and how it can improve their professional skills! A special presentation such as " the proper things to do ", is an example.

Great for promoting your training and making people want to learn more.

Idea n°2 : Bet on an innovative format

Collaborators' testimony and feedback, job tutorials: have you chosen an original format for your video training? If so, feel free to communicate on this specific format to promote your training.

For instance, highlight the trainer: voice, portrait, thoughts. By doing this, you will stir up your collaborators' curiosity and they will be impatient to learn more about this character... and therefore, to enjoy their course!

Of course, it works for every original format. If you've gone for an innovative video, then show it through equally innovative choices: virtual reality, 360°, learner feedback...
In conclusion, dare to be creative to promote your training course and make your collaborators want to take part in it!

Idea n°3 : Humanize training to increase its value

What about putting people back at the core of the company?

Good news: it's not that complicated. It's all about creating authentic and meaningful content. You probably already know all the benefits resulting from it: optimization of the identification process towards listeners, better memorization of information, optimization of commitment, better attention... The list is long, given its well-known effectiveness!
If you have ever wondered how to promote a training offer, you should know that "promoting your training" is just as important as " carrying out a training": no matter how good the content is, it must be seen by the proper people, and under proper conditions.
Focus on the human aspect, through peer to peer learning video formats, collaborators' testimonies or even experience feedback.

Here at Storyfox, we won't argue with Scarlett.

Idea n°4 : Go for a short and striking format: the snack-content video

Let's be honest, you don't want to waste your collaborators' time, do you? Well, why not offer them a brief and dynamic video that they can watch at any time, for example, during a coffee break, on the road, or in between meetings?

When promoting a corporate training, remember that the tone, rhythm and quality of the storytelling will determine the success of your video.

For this reason, we urge you to check out the "anchoring videos" that summarize the main elements of the training video: this is probably the best way to convey a clear message in a few seconds!

Idea n°5 : List the HR training courses that are available: the video catalog

Your company has a long list of training courses but you don't know how to promote them?

To avoid information overload, offer your collaborators an overview of your current available HR training courses. The objective behind the video training catalog is to introduce the training courses in just a few seconds in order to help them select the courses they want. Exactly what you need to make them want to train and improve their skills!

You can also create a video for each major topic of a training course, making it easier for collaborators to get the information they were looking for. I mean, after all, there's nothing better than personalizing content to save time.