5 min to read
Is social media video the secret ingredient behind your company's success? According to some figures, yes. Almost half of the 13-38 year olds claim that they "don't know how they would survive without video" * ! Well... what a great time to be alive!
Here are the 11 figures that prove the power of social video, the ultimate trend of social networking and communication for your company. Let's get started!
*Source : Think With Google
Contents:
Figure #1 - 4.2 billion social network users
Figure #2 - 6.48 hours of video watched per week
Figure #3 - 2. 25 hours spent per day on social networks
Figure #4 - 4.15 billion people using social networks from a smartphone
Figure #5 - 7 out of 10 consumers like video better than text
Figure #6 - 6 times more likely to be retweeted with a video than a picture
Figure #7 - 86% of consumers want more videos from brands and companies they support
Figure #8 - 50% commitment for a video campaign on LinkedIn
Figure #9 - 87% of marketers using video are satisfied with the ROI
Figure #10 - 76% of marketers are planning to do video marketing on Facebook
Figure #11 - 85% of Facebook videos are watched without sound
Figure #1 - 4.2 billion social network users
So, a little more than half of the world's population uses social networks.
And it's still increasing: there are, on average, 15.5 new social network users every second. In other words, it is the place to be for brands, and it is also a huge opportunity for their digital communication strategy.
So what are the most popular social networks in 2021? Drum roll...
- Facebook: 2,74 billion users;
- YouTube: 2,291 billion users;
- WhatsApp: 2 billion users;
- Facebook Messenger: 1,3 billion users in 2020 ;
- Instagram: 1,221 billion users;
- WeChat / Weixin: 1,213 billion users;
- TikTok: 689 million users;
- QQ: 617 million users;
- Douyin: 600 million users;
- Sina Weibo: 511 million users.
It is worth pointing out the impressive growth of Pinterest, which is now ahead of Twitter (442 million active users, an increase of 120 million compared to 2020)!
Oh, and let's give a special mention to TikTok, THE platform that blew up among the new generation and influencers, and is fully video-centric... What a surprise! Can you smell that too ? It's the smell of a massive trend! It's easy to say that this format will soon become the norm on social networks! Social media and young people... the greatest love story of all time.
As cunning as a fox : Each social media type has its own specific codes, and it is therefore important to develop an adapted content strategy. In the fox's burrow, we love customized work!
Illustration : digital-2021-top-10-most-used-social-media.jpg
Source : Digital Report, by We Are Social et Hootsuite 2021
Figure #2 - 6.48 hours of video watched per week
It is the average weekly time spent watching online videos in 2019. And hang on to your hat: this watchtime has increased by 59% since 2016! In 3 years, the trend has settled in and keeps on growing: online and social media video has become very popular.
Source : The state of online video Limelight, 2019
Figure #3 - 2. 25 hours spent per day on social networks
This is the time spent by the 16-64 year olds on social networks every day* (6 hours and 54 minutes on the Internet) and most of the time from their smartphone. But did you know that what consumers like the most on a brand's social page was video?** We all know the pros and cons of social media, but video is now part of these platforms, and they cannot be overlooked!
*Source : Digital Report, by We Are Social et Hootsuite 2021
**Source : 10 statistiques vidéo marketing qui comptent en 2021
Figure #4 - 4.15 billion people using social networks from a smartphone
Or 98.8% of social network users connected from a smartphone*. Furthermore, 1 billion videos are watched on smartphones**.
You better know exactly how to adapt your video content to smartphone consumption. Contents for smartphones became a must-have for the marketing strategy of companies. If you need help, just knock on the burrow's door!
Interested in making videos for your social networks?
Download this great guide below 👇
*Source : Digital Report, by We Are Social et Hootsuite 2021
**Source : +140 statistiques en marketing vidéo à connaître !
Figure #5 - 7 out of 10 consumers like video better than text
Sounds like a knockout victory! Especially when you realize that 90% of consumers claim that video helps them make a purchase decision**. Video is not only appreciated, but it is also a lever for optimizing your ROI. So...what else, dear fox cubs?
Networks such as Instagram, Facebook, TikTok, YouTube and Twitter are becoming the most important conversion platforms for brands, and are playing an important role in the dissemination of marketing videos with high ROI potentials.
Hurry up! It is time for you to create your product and service presentation video templates!
*Source : Video marketing statistics 2021, Wyzowl 2020
**Source : Teester study, 2019
Figure #6 - 6 times more likely to be retweeted with a video than a picture*
Going further, a tweet gets 10 times more engagement if it comes with a video**. But what do these figures mean? There is only one answer: video optimizes audience engagement, not only on Twitter, but also on other social media. Not surprising when you know that it has a powerful emotional impact, and thus boosting engagement rates!
From Instagram stories, to YouTube ads, to tweets, it's better for you to use video to increase your visibility and engage your audience!
Not only foxes retweet videos 🦊
*Source : Stats that prove the importance of video in 2017, Click Z
**Source : 25 statistiques Twitter à connaître en 2020, Hootsuite
Figure #7 - 86% of consumers want more videos from brands and companies they support
This figure reflects consumers' interest in video branding, both marketing and employer branding videos. 96% of consumers willingly use this dynamic format to learn more about a product or service!
Source : Video marketing statistics 2021, Wyzowl 2020
Figure #8 - 50% commitment for a video campaign on LinkedIn*
B-to-B videos are all the rage, believe us! And there are many different formats: customers' interviews, collaborators' interviews, job offers...
Prune Nouvion, Head of Sales France & Netherlands at Spotify and former Sales Director at LinkedIn Marketing Solutions France, has confirmed this statement:
“Video has become one of the most powerful tools for B2B marketers, as they are using more and more creative formats to engage a professional audience. Advertisers can significantly increase their brand impact by sharing their videos with a qualified audience on LinkedIn”.
A lot of marketers are going along with this phenomenon : 66% of them report that they will use video on LinkedIn by 2020** !
*Source : 50 faits impressionnants sur le video marketing
**Source : 10 statistiques vidéo marketing qui comptent en 2021
Figure #9 - 87% of marketers using video are satisfied with the ROI
This figure was already significant, but it kept rising until it leveled off in the past two years: in 2015, there was only 1/3 of marketers saying that video had a positive impact on their profitability!
This means that video has a real impact on a company's business performance.
ROI is important too!
Source : Video marketing statistics 2021, Wyzowl 2020
Figure #10 - 76% of marketers are planning to do video marketing on Facebook
Facebook, the behemoth of social networks, and the biggest marketing video platform. With its marketplace, sponsored and free posts, professional pages and viral videos, Mark Zuckerberg's website is now part of every marketer's strategy all around the world. Nicola Mendelson, VP EMEA at Facebook, made it clear that "the future of Facebook will revolve around smartphone, and video".
Can we foretell the same future for Instagram, part of the Facebook universe?
And what about you @Mark ? Any thoughts on the future of video on social networks?
Source : Video marketing statistics 2021, Wyzowl 2020
Figure #11 - 85% of Facebook videos are watched without sound
No sound, no information? Come on, guys... Although the majority of Facebook videos are watched without sound, it doesn't mean it's a bad thing: to convey your message, you can simply add motion design subtitles, such as those provided by Storyfox.
Here at Storyfox, we do everything we can to make sure your message reaches people!
Source : MEC North America