Use video to humanize your communication

From HR Marketing to Talent Acquisition, new recruitment methods are emerging. Recruitment tools and media are evolving and video is becoming the most effective recruitment communication format in order to attract new talents. 

Whether it is to optimize your recruitment processes, attract applicants or improve the recruitment experience of your future collaborators, video allows you to stand out in the recruitment market and make yourself more noticeable and memorable. Welcome to the age of e-recruitment!

Challenges of recruitment are multiple. Which HR professional, HR manager or recruiter, would not dream of targeting the best applicants and reduce their time spent on recruitment? HR Marketing with video as a tool for your sourcing campaigns, allows you to recruit quickly and find the right profiles, whether they are passive candidates or job seekers. Video can be used to present your job offers, job descriptions, manager interviews, and can even be used in your job interviews. 

A job offer video allows potential candidates to learn about the vacant jobs and makes them want to apply. An application video allows the recruiter to identify the most promising talents. Basically, video is the best way to recruit!

Video is the most engaging and the most likely to be remembered format. According to a Hootsuite survey, 70% of companies consider video to be the most effective communication format. The State of Video in Talent survey shows us that HR and recruitment are no exception: 

• 80% of HR managers think that video participated in increasing the volume of applicants;
  
  
• 88% of recruiters think that video helps to engage passive applicants;
  
  
• 78% think that video helped to improve  the quality of applications.

Applicants only want one thing: to get to know you!

And they want to know every single detail:

• What are the company's values?
• What is the work environment like?
• Are your collaborators fulfilled?
• Who could be their manager?
• Which career development can they aspire to?

To meet applicants' expectations and to be an attractive employer, video is an ultra powerful and accessible lever for any applicant profile.

Basically, there are videos to promote every aspect of your company, from your quality of work environment to your Great Place to Work, and even your company culture.

Who else but your collaborators can talk about your company? They are the ones who know best the reality of their job and the ones in whom you potential applicants will trust the most. On top of improving your employer branding image, giving them a voice boosts the commitment and involvement of your collaborators.

Each collaborator is an ambassador of your employer image. With the proper video solution, your employer branding video content is created by all and for anyone. 

Video is a more engaging format, up to 10 times more memorable than text or pictures. 73% of marketers say video has a positive impact on the ROI. Employer branding is no exception: 

• 93% of applicants have already watched an employer branding video in order to learn more about a company;
  
• 68% of managers believe that employees are the most reliable to talk about their jobs;
  
• 75% of managers watch work-related videos at least once a week;
  
• 85% of HR managers think that video offers a good ROI.