Inform and engage your collaborators with video

Whether it's start-ups or large companies, more and more are adopting video in their internal corporate communications, and rightly so. 

One figure should start to get your attention: 93% of people working in internal communication consider video an important tool.

But why so much enthusiasm? The reason is simple: video is simply your employees' favorite format. 75% of executives watch work-related videos at least once a week and 75% of employees are more likely to watch a corporate video than read a written document. With a memorization rate 10 times higher than a simple text, video is your best ally to communicate with your employees.

Developing a sense of belonging among employees is one of the crucial issues of internal communication in companies. To stimulate employee involvement, the field of possibilities is vast as soon as we let our creativity express itself!

Video is the creative format par excellence: ideal for conveying your company's values, ideal for enhancing your work environment, ideal for getting your employees to adhere to a project or a new decision, ideal for feeding your company's social network... You've understood that, for each of your challenges, a video template allows you to convey your message in the most engaging way possible to motivate your employees.

And why not involve your employees in your communication actions? It is often forgotten in internal communication, but your employees are your best ambassadors and privileged interlocutors with their peers. Moreover, giving them a voice in your corporate communication is an excellent way to engage and retain your employees, without forgetting the management and development aspect.

Another important issue and challenge for internal communication is to improve the sharing of information between employees. 

Video allows a better understanding and dissemination of information. It is well known that 1 picture is worth 1000 words, and this is even truer when communicating on new rules, a new process or technical subjects for example. To boost adherence to new practices, a video broadcast internally will always carry much more weight. 

Simple to understand, easy to grasp and pleasant to watch, video is the ideal format to adapt to your management and internal communication tools.

Not convinced yet? Yet 85% of HR managers believe that video offers a good return on investment. Here is a reminder of all the key figures that will arouse your interest: 

• 93% of people working in internal communications consider video an important tool; 
• 54% of professionals say their employees want to use video in their company;
• 75% of executives watch work-related videos at least once a week;
• 75% of employees are more likely to watch a corporate video than read a written document;
• 68% of managers believe that employees are the most reliable source of information about their jobs.